The Wheeler & Dealer Archetype

Meet Melody Pond

36, Archeologist & Event Planner

Melody Pond is a busy lady. She is often zipping from archeology roadshows to her event-planning job for a local food distribution company. She keeps pretty organized for work since she has to be at specific venues at a specific times throughout the week.

When she can, Melody likes to scope out the places she will be traveling for work. Food is a big part of her life, so she tries to research the best tasty eateries and foodie experiences.

In her spare time, Melody likes to knit, create tasty dinners, and play with her kitties. She also likes to escape the city using Airbnb and local state camping sites for inexpensive weekend getaways with friends or just her spouse.

​“I love traveling. Planning travel is my jam!”

Personality

  • Independent
  • Planner
  • Foodie
  • Adventurous
  • Organized
  • Conscientious
  • Creative

Motivations

  • Work: Plan efficient trips that save time, get her to events on time, and save money without compromising comfort
  • Personal: Find deals that are easy to understand and implement- can be shared with friends

Goals & Needs

  • Work: Easily plan trips for business that allow for usage of status and miles to easily upgrade for comfort
  • Work/Personal: Make sure to stay on budget- reasonable choices
  • Work/Personal: Easily compare different trips
  • Work/Personal: Able to save travel arrangements or searches

Frustrations / Fears

  • Not getting to destination on time
  • Taking longer trips to save money
  • Dealing with budget constraints
  • Limited ability to navigate through larger booking sites that may have deals
  • Unable to use airline miles or upgr
  • Unforeseen travel fees
  • Ease of navigating

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