Primary Research
1:1 Interviews
Initial Interviews for Existing Products
During the interview process, it seemed that most users knew the basic terminology for medical billing and felt comfortable with the overall claims process. It is worth noting that this is not a given with all patients that pay their medical bills or use online billing; interviewees had had terminology and payment processes modeled for them by their family growing up or from their employment.
Most interviewees looked over bills once they were alerted that they owed a balance and confirmed they went in for the particular service. If nothing seemed odd with the balance due, the statement balances were accepted as correct and paid. Most reconciling for billing mattered only when there was an obvious balance issue due to coding errors or if a patient could not confirm if a balance due had been paid already.
Other Noteworthy Insights
All interviewees seemed to have a filing system or “paper trail” outside of paying online for tracking or reconciling payments.
Interestingly, all interviewees still have paper billing as a visual cue; they need to remember to pay their bill and confirm it has gone through insurance.
More senior patients interviewed, in general, will call in to confirm their payment with a person rather than trusting a patient portal. These patients confirmed they were aware of the billing and payment features offered. This aversion to paying and tracking payments with a patient portal could be linked to personal preference or trust in the system.
Why 1:1 User Interviews?
1:1 remote interviews allowed for the opportunity to gain meaningful insight from participants that pay their household’s medical bills and might use patient portal applications to pay or track payments with their patient portal.
Interview Participants
Each participant confirmed that they had moved recently to a new apartment or participated in purchasing a new home. The participant groups belonged to two specific user groups- renters or home buyers.
Five Remote Interviews
- Renters: Participants ages spanned from 38-42, were female, have had moved multiple times in the past for various reasons and socioeconomic backgrounds, educations, locations, and professions. Some renters have also already bought and sold homes in the past.
- Home buyer ages spanned from 31-32, male and female, and are first time home buyers. Home buyers were from different socioeconomic backgrounds, educations, locations, and professions.
Motivations
- Business Travel: Participants for business travel consistently stated that they did not go for the cheapest tickets but also constrained choices based on reasonable expenditure even though this type of travel was referred to as “free”. There was no hesitation of going on these types of trips.
- Leisure Travel: Interviewees looked for cheap flights/ travel with no plans to go through with booking unless a specific event came up (ie concert, friend gathering). These were often shorter, weekend getaways- due to budget and time.
- Family Travel: Participants stated once agreed upon time and place completed- they would buy tickets and would just stay with family.
Common Processes
- Avoided the larger booking sites due to individual airline/travel agency/hotel incentives/savings.
- Explored larger sites to see if the deals were better and would then go back to the airlines that they preferred to do comparison shopping.
- Some would go on different platforms just to see what was available and then keep checking back in to see if prices had changed.
Frustrations & Fears
- Content was hard to understand due to complicated website design (site navigation inconsistent, no breadcrumbs, and page layout of content confusing)
- Transparency of cost and available options (travel results conflicting or inconsistent and hidden fees at end of process)
- Difficult to complete booking in one sitting due to time or being able to find search results again to receive prices originally found (save and return not readily available
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